Continent Pride

As I look around at hotel names, restaurant names, bill boards, etc. in Tanzania, I noticed that there's relatively very little reference to Tanzania, and a lot more to Africa. So for example, there is a hotel called New Africa Hotel. And a lot of products when they advertise say 'Africa's Best' or 'Made for Africa', etc. Below is one example.

I was only able to get this one picture but there were lots of them for different products. In most other countries you don't see such an affiliation to the whole continent. I hardly ever see signs in India that say's "Asia's best..." or in the US that says "North America's ...". Advertising has become so local.

Not sure if this sort of a 'Continent Pride' happens in other African countries - but would love to find out!